--- title: Introducing our Practical AI for Marketers program description: Transform marketing strategies, optimize campaigns, and gain insights with OneMagnify's Practical AI for Marketers series. image: https://onemagnify.com/hubfs/Imported_Blog_Media/667d88a5b0e7033868169fcb_657ad6f301fdaf88934535a9_Sitecore_optimized-2.webp --- Search [Careers](https://24313776.hs-sites.com/careers) [![om-logo-black](https://24313776.hs-sites.com/hubfs/om-logo-black.svg)](https://onemagnify.com) - Services - ![om-arrow-small-back](https://24313776.hs-sites.com/hubfs/om-arrow-small-back.svg) back - [![data-analytics-icon](https://24313776.hs-sites.com/hs-fs/hubfs/data-analytics-icon.webp?width=18&height=18&name=data-analytics-icon.webp) Data, Analytics & AI ](https://24313776.hs-sites.com/services/data-and-analytics) [Media Intelligence](https://24313776.hs-sites.com/data-and-analytics/media-intelligence) [Strategic Analytics](https://24313776.hs-sites.com/data-and-analytics/strategic-analytics) [Data Management](https://24313776.hs-sites.com/data-and-analytics/data-management) [Artificial Intelligence and Automation](https://24313776.hs-sites.com/data-and-analytics/artificial-intelligence-and-automation) - 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About - ![om-arrow-small-back](https://24313776.hs-sites.com/hubfs/om-arrow-small-back.svg) back - [![about-onemagnify](https://24313776.hs-sites.com/hubfs/om-nav-about-img.avif) About OneMagnify ](https://24313776.hs-sites.com/about) Learn about our culture, values, and how we work. - [![locations](https://24313776.hs-sites.com/hubfs/onemagnify-locations.png) Locations ](https://24313776.hs-sites.com/about/locations) Find our offices and connect with a local team. - [Careers](https://24313776.hs-sites.com/careers) - [Contact Us](https://24313776.hs-sites.com/contact) [Contact Us](https://onemagnify.com/contact) ![](https://24313776.hs-sites.com/hubfs/proicons-search-1.svg) - There are no suggestions because the search field is empty. # Introducing our Practical AI for Marketers program October 09, 2024 [Home](https://24313776.hs-sites.com/)>[News & Events](https://24313776.hs-sites.com/news-events)>Introducing our Practical AI for Marketers program # Introducing our Practical AI for Marketers program October 09, 2024 **There’s no denying it: AI is everywhere.** From smart home devices to predictive text on your phone to delivering hyper-personalized ads on social media sites, AI is working out in the open—and behind the scenes—in many facets of our lives. But what about in the marketing sphere? As we look forward into 2024, artificial intelligence is poised to move from buzzword to business imperative. “2023 was a lot of experimentation in the lab. 2024 is going to be the year of experimentation at scale,” says Jason Harper, Founder of RXA and Managing Director of RXA@OneMagnify. Savvy marketers and marketing leadership need to increase their understanding of this technology and how it can be used to meet (and exceed) marketing goals this year and beyond. That’s where we come in. OneMagnify is home to more than 700 customer-facing marketing pros who are putting AI to work every day. Our RXA@OneMagnify team specializes in helping clients find value in data and analytics, and we’re extending that knowledge to our marketing peers in 2024 through our Practical AI for Marketers Program. ‍ ##### **What is the Practical AI for Marketers Program?** According to a recent survey, [50% of marketers](https://mailchimp.com/intuit-mailchimp-finds-vast-majority-of-smb-marketers-are-bought-into-ai/) believe that inadequate AI adoption is holding their organizations back from achieving their goals. We aim to change that with our free, year-long thought leadership program. Practical AI for Marketers is designed to help marketers separate the buzz from the real impact AI can have on your business. Through webinars, blog posts, informational guides, and more, we’ll tap into our team’s expertise to help you grow your knowledge of AI, learn about the challenges and opportunities that await you, and identify the very best ways to incorporate this game-changing technology into your technology stack, workflows, and thought processes.**‍** ‍ ##### **What we’ll cover** Over the course of the year, we hope you’ll join us as we cover a wide range of topics related to the practical, achievable use of AI in marketing, including: - Understanding the basics of AI for marketing - Getting beyond the hype surrounding AI - How to assemble the best AI-enabled team - Various use cases for AI, from campaign creation to chatbots to web development - Insights from companies already making the most of AI Can’t wait to get started? Check out a recording of last week’s webinar, [Data-Driven Decisions Are Both Science and Art. Here’s How to Strike the Balance](https://om24.webflow.io/insights/data-driven-decisions-are-both-science-and-art-heres-how-to-strike-the-balance). In this quick 30-minute session, we answered attendees’ questions about how to build data-driven workplace cultures. It’s a great place to start when planning out your AI initiatives for the coming year. ##### Written by Admin - [OneMagnify acquires dynamic, AI-driven, CTV-first marketplace, Emodo](https://24313776.hs-sites.com/news-events/onemagnify-acquires-emodo) - [Wiland, Inc. partners with OneMagnify to advance marketing and advertising capabilities](https://24313776.hs-sites.com/news-events/wiland-inc-partners-with-onemagnify-to-advance-marketing-and-advertising-capabilities) [Contact OneMagnify](https://24313776.hs-sites.com/contact) [![om-logo-black](https://24313776.hs-sites.com/hs-fs/hubfs/om-logo-black.webp?width=155&height=50&name=om-logo-black.webp "om-logo-black")](https://24313776.hs-sites.com/) #### Services [Data & Analytics](https://onemagnify.com/services/data-and-analytics) [Digital Experience](https://onemagnify.com/services/digital-experience) [eCommerce](https://onemagnify.com/services/ecommerce) [Performance Marketing](https://onemagnify.com/services/performance-marketing) [Channel Solutions](https://onemagnify.com/services/channel-solutions) [Strategy](https://onemagnify.com/services/strategy) #### Services [Data & Analytics](https://onemagnify.com/services/data-and-analytics) [Digital Experience](https://onemagnify.com/services/digital-experience) [eCommerce](https://onemagnify.com/services/ecommerce) [Performance Marketing](https://onemagnify.com/services/performance-marketing) [Channel Solutions](https://onemagnify.com/services/channel-solutions) [Strategy](https://onemagnify.com/services/strategy) #### [Platforms](https://onemagnify.com/platforms) #### [Platforms](https://onemagnify.com/platforms) #### [Case Studies](https://onemagnify.com/case-studies) #### Resources [News & Events](https://onemagnify.com/news-events) [Blog](https://onemagnify.com/blog) #### [Case Studies](https://onemagnify.com/case-studies) #### Resources [News & Events](https://onemagnify.com/news-events) [Blog](https://onemagnify.com/blog) #### [About](https://onemagnify.com/about) [Locations](https://onemagnify.com/about/locations) #### [Careers](https://onemagnify.com/careers) #### [About](https://onemagnify.com/about) [Locations](https://onemagnify.com/about/locations) #### [Careers](https://onemagnify.com/careers) - © 2025 OneMagnify. 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