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title: Blog (2)
description: Blog (2)
---

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# Blog

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Digital Experience

eCommerce

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Strategy

Channel Solutions

Data, Analytics and AI

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[![Ethical implications of AI in marketing](https://onemagnify.com/hubfs/Imported_Blog_Media/67be136bd574d6ddf87aa08e_om-image-insights-ethical-implications-of-AI-in-marketing-hero-1.jpg) ](https://24313776.hs-sites.com/blog/ethical-implications-of-ai-in-marketing)

## [Ethical implications of AI in marketing](https://24313776.hs-sites.com/blog/ethical-implications-of-ai-in-marketing)

February 27, 2025

[![Thinking beyond the persona](https://onemagnify.com/hubfs/Imported_Blog_Media/677d5a8bd927b4e150f7abea_om-image-insights-Thinking%20beyond%20the%20persona-hero-1.jpg) ](https://24313776.hs-sites.com/blog/thinking-beyond-the-persona)

## [Thinking beyond the persona](https://24313776.hs-sites.com/blog/thinking-beyond-the-persona)

February 12, 2025

[![Five steps for social commerce success](https://onemagnify.com/hubfs/Imported_Blog_Media/677d5dbdf70cb794a10e58b9_om-image-insights-commerce-succes-hero-1.jpg) ](https://24313776.hs-sites.com/blog/five-steps-for-social-commerce-success)

## [Five steps for social commerce success](https://24313776.hs-sites.com/blog/five-steps-for-social-commerce-success)

January 29, 2025

[![When to update your B2B marketing personas](https://onemagnify.com/hubfs/Imported_Blog_Media/67111eba6360e33acd4ebc0c_om-image-insights-How%20to%20Keep%20Your%20B2B%20Personas%20Current%C2%A0-thumbnail%20%281%29-1.jpg) ](https://24313776.hs-sites.com/blog/when-to-update-your-b2b-marketing-personas)

## [When to update your B2B marketing personas](https://24313776.hs-sites.com/blog/when-to-update-your-b2b-marketing-personas)

January 15, 2025

[![CX Star: Alistair Goodman](https://onemagnify.com/hubfs/Imported_Blog_Media/673cf0afd4b4ec4c45b4ac4a_om-Alistair-Goodman-4.jpg) ](https://24313776.hs-sites.com/blog/cx-star-alistair-goodman)

## [CX Star: Alistair Goodman](https://24313776.hs-sites.com/blog/cx-star-alistair-goodman)

November 20, 2024

[![What data do you need to create good personas?](https://onemagnify.com/hubfs/Imported_Blog_Media/673274e36e65b3c4a3131234_om-image-insights-What%20data%20do%20you%20need%20to%20create%20good%20personas_%C2%A0-thumbnail-hero-05-1.jpg) ](https://24313776.hs-sites.com/blog/what-data-do-you-need-to-create-good-personas)

## [What data do you need to create good personas?](https://24313776.hs-sites.com/blog/what-data-do-you-need-to-create-good-personas)

November 12, 2024

[![Customer research strategy that delivers optimal customer experiences](https://onemagnify.com/hubfs/Imported_Blog_Media/67102819662cf867745226f0_om-Rema-Nasif-4.jpg) ](https://24313776.hs-sites.com/blog/customer-research-strategy-that-delivers-optimal-customer-experiences)

## [Customer research strategy that delivers optimal customer experiences](https://24313776.hs-sites.com/blog/customer-research-strategy-that-delivers-optimal-customer-experiences)

November 04, 2024

[![Using Salesforce for B2B loyalty programs: Overcoming legacy platforms and technical gaps](https://onemagnify.com/hubfs/Imported_Blog_Media/67290065cf9e71c3ad423745_iStock-1827291486_optimized-1.webp) ](https://24313776.hs-sites.com/blog/using-salesforce-for-b2b-loyalty-programs-overcoming-legacy-platforms-and-technical-gaps)

## [Using Salesforce for B2B loyalty programs: Overcoming legacy platforms and technical gaps](https://24313776.hs-sites.com/blog/using-salesforce-for-b2b-loyalty-programs-overcoming-legacy-platforms-and-technical-gaps)

November 04, 2024

[![How to build a lean and effective MarTech stack in 2024](https://onemagnify.com/hubfs/Imported_Blog_Media/666cb65b61d126323e867269_660f241d0b97b2d62c3a7d63_om-image-insights-leanandeffectivemartech-thumbnail-hero@1_5x-1.webp) ](https://24313776.hs-sites.com/blog/how-to-build-a-lean-and-effective-martech-stack-in-2024)

## [How to build a lean and effective MarTech stack in 2024](https://24313776.hs-sites.com/blog/how-to-build-a-lean-and-effective-martech-stack-in-2024)

October 09, 2024

[![The basics of survey creation](https://onemagnify.com/hubfs/Imported_Blog_Media/6690314651c24d0b389c0aa2_om-image-insights-surveys101-hero-1.webp) ](https://24313776.hs-sites.com/blog/the-basics-of-survey-creation)

## [The basics of survey creation](https://24313776.hs-sites.com/blog/the-basics-of-survey-creation)

October 09, 2024

[Show More](https://24313776.hs-sites.com/blog/page/3)

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